Ziff Davis Enterprise Reports on Traffic

Wireless News
05-01-2011
Ziff Davis Enterprise Reports on Traffic
Type: News

Ziff Davis Enterprise, a provider of enterprise IT media and engagement solutions, announced that its enterprise IT news and reviews site, eWEEK.com, has been experiencing exponential "organic" traffic growth due to its enhanced and integrated editorial focus, new technologies and SEO initiatives.

According to a release, in direct response to the rapid changes surrounding enterprise IT, eWEEK has strategically changed its editorial focus and incorporated new features to deliver the most relevant and current information surrounding the three technologies reshaping today's IT landscape, specifically, cloud computing, mobility, and business applications. The exclusive eWEEK Labs, and the quality reviews its audience demands, has added a full array of editorial news and opinion coverage about these key technologies.
"The business technology segment is undergoing the greatest change since the advent of the World Wide Web. Cloud computing, the mobile Internet and rapid business application development are reshaping the technology marketplace. We are bringing our readers critical, actionable and authoritative information to guide their decision process and our efforts are reinforcing our position with existing readers and bringing in new readers," said Eric Lundquist, Senior Vice-President of Editorial.

In June 2010, Ziff Davis Enterprise partnered with Morpheus Media to optimize the site for Google News and maximum organic search returns, the Company said. In response to these aggressive and strategic changes, monthly traffic from non-paid search on eWEEK.com has doubled, and is up nearly 350 percent year-over-year.

"Thanks to our expert editorial and development teams and our partnership with Morpheus Media, we have been able to increase market share and user engagement. When content has become a thing with little to no barriers to entry, our strategy has proven the strength of premium content and the eWEEK.com brand in the industry," said Vice President of Digital Media Cheryl Stump. "We have also used the powerful growth results to inform site and product initiatives across our network, including social media, mobile and emerging platform planning," she continued.

More information:

www.ziffdavisenterprise.com

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